70% say the need to validate results from sponsorship/event marketing initiatives has increased in the past two years. Marketers say the most valuable metrics for measuring the effectiveness of ...
To measure the effectiveness of your touchpoints, you first need to inventory all the touchpoints ... For example, appointment scheduling may be owned by Pre-Sales, invoicing by Accounting, ...
In today’s highly competitive business environment, achieving a high Return on Investment (ROI) is crucial for business ...