Back for its third iteration, the All In Census is asking the marketing industry to “help drive recruitment, retention and ...

A 360 marketing campaign delivers a unified message across all platforms, ensuring customers receive consistent information.

In today’s highly competitive business environment, achieving a high Return on Investment (ROI) is crucial for business ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Learn how to measure the effectiveness of online surveys and use the results to improve your future surveys. Find out how to define your goals, choose your metrics, analyze your data, and more.

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This ...

Before measuring performance, you need to define what success looks like for your video marketing efforts ... offering insights into their effectiveness and emotional impact.

Explore the key areas where digital marketing insights, effectiveness can make the most impact, the tools to gather these ...

Uncovering where your visitors are coming from (organic search, paid advertising, social media, etc.) can help you gain focus on the most effective channels. These give you a base to measure digital ...

A new study from Google warns that sometimes marketing and finance executives have very different strategic priorities ...

Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first priority was measurement. However, the study revealed that not just any kind of measurement ...