70% say the need to validate results from sponsorship/event marketing initiatives has increased in the past two years. Marketers say the most valuable metrics for measuring the effectiveness of ...

Before measuring performance, you need to define what success looks like for your video marketing efforts ... offering insights into their effectiveness and emotional impact.

You must determine your key performance indicators (KPIs) to measure the effectiveness of a B2B influencer marketing campaign. For example, you may want to gain newsletter subscribers, so you need a ...

It is a rare agency relationship that doesn't encounter the question of how to measure effectiveness of the advertising investment-often one of the largest line items in the marketing budget. Although ...