70% say the need to validate results from sponsorship/event marketing initiatives has increased in the past two years. Marketers say the most valuable metrics for measuring the effectiveness of ...

To measure the effectiveness of your touchpoints, you first need to inventory all the touchpoints ... For example, appointment scheduling may be owned by Pre-Sales, invoicing by Accounting, ...

Before measuring performance, you need to define what success looks like for your video marketing efforts ... offering insights into their effectiveness and emotional impact.

It is a rare agency relationship that doesn't encounter the question of how to measure effectiveness of the advertising investment-often one of the largest line items in the marketing budget. Although ...