Huggy Wuggy corners a surviving Playtime Co. worker and tells them his sad origin story. Before being turned into a horrible toy, Huggard Wugson was just a simple man working at the factory.

Poppy Playtime’s The Doctor is a depraved individual who serves as the big bad in Safe Haven, so let’s look at what you need ...

Poppy Tower Defense is a Roblox game that will take you deep into an abandoned factory, where you battle haunted toys with Poppy, Huggy Wuggy, Kissy Missy, and other formidably-named units.

Joan Verdon is a veteran retail reporter based in Northern New Jersey. The theme at New York Toy Fair is “Play Reimagined”, and this year the toy companies - large and small - that are ...

It was a big night in New York City as The Toy Foundation, the philanthropic arm of The Toy Association, revealed the winners of the 25th annual Toy of the Year (TOTY) Awards at its annual fundraiser ...

“It’s something that makes me happy, like it’s a treat to myself,” the 24-year-old digital marketing consultant from the Philippines tells TIME of Pop Mart’s CryBaby toy—a plush ...

Although the holidays might seem some ways away, Toy Fair 2025 gave us an early taste of the hottest toys and games we expect to see on every child’s wishlist. The biggest brands of the toy ...

A trade show for toys, most of which are made in China, showcased an industry, underneath the fun, rattled by President Trump’s higher tariffs. By Danielle Kaye Reporting from Toy Fair in New ...