Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The new color, "olo," is a hyper-saturated version of blue-green Scientists conducting targeted retinal stimulation claim to ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

L-cones (long-wavelength sensitive): These detect red light.

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

In a breakthrough that seems straight out of science fiction, a group of scientists has succeeded in getting the human eye to ...

By isolating and focusing on stimulating only the M cells on the retina, they created a new color signal that the human eye ...