A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Scientists have created a color that lies outside the range of normal human vision. Using laser pulses to stimulate specific ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

The human eye can see millions of colors — but no eyes have ever before beheld "Olo." Only five people on the planet — all ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.