3 reasons why brands should create ads that make people laugh
In his first regular column for The Drum, Funny Matters, humor consultant Paddy Gilmore explains why it is important and ...
People5y
Every Single Super Bowl 2020 Celebrity Commercial You Need to See — So Far
Whether your team wins or loses the big game, these star-studded, mostly humorous ads are sure to entertain. Pepsi: Missy Elliott & H.E.R. Pepsi set the bar high with Cardi B‘s spot last year ...
How Puma’s ‘Go Wild’ ad looks to revive humorous legacy with new perspective
The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and ...
Warc1y
Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China
Nonetheless, humorous ads involve expensive bets. Estimates put advertising spending at $157.2 billion for 2013 in the United States alone (GroupM 2012), and roughly 10–30% of the total number of ads ...