with over 600 new D2C brands born in India between 2022 and 2024 alone, across categories ranging from fashion and beauty to health and wellness. Indian consumers have more choices than ever ...

India's IT hardware PLI scheme is gaining traction as global brands partner with local manufacturers to produce laptops, spurred by US-China trade tensions and potential tariffs. Indian manufacturers ...

Seventy-two percent of Indian users said that YouTube Shorts ads helped them make purchase decisions, which is twice the impact of other short-form platforms. In another example, beauty brand Tira ...

India's economic landscape is witnessing a dynamic shift, propelled by a new wave of brands that are not just keeping pace with the future but actively shaping it. "Future Forward Brands of India ...

India’s Production-Linked Incentive (PLI) scheme encourages global laptop brands such as Asus, HP, and MSI to shift production from China to India, boosting domestic manufacturing and ecosystem ...

New Delhi [India], April 24: Tog and Trim, The Indian Clothing Brand Redefining Everyday Fashion. In a market full of passing trends and fast fashion, one homegrown brand is making a lasting ...

Just weeks after dropping a 35-minute video apologizing for her comments on the now-infamous India’s Got Latent episode ... She lost her home, her show, brand partnerships, and faced a tidal wave of ...

Formula E driver Norman Nato is back from Italy after participating in the World Endurance Championship. He took part in the 6 Hours of Imola race, where he finished in tenth position while ...

Chandigarh [India], April 21: MB Chicken, Canada's premium fried chicken brand, has officially landed in India with the successful opening of its flagship store in Sector 35C, Chandigarh followed by ...