WHEN Emily McLean got her first Jellycat back in 2013, aged 11, she could never have imagined it would grow into a £2,000 collection just 12 years later. The 23-year-old, who works as a marketing ...

WATCHING her latest purchase being carefully wrapped in Selfridges- branded tissue paper, Frankie Day had goosebumps of ...

From Dior to Missoni and Fendi, explore designer plush toys that redefine soft luxury for 2025’s most stylish kids and collectors.