Max’s new logo just got a little more HBO
Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, ...
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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
As Siegel explained, it was "just one of those things that" happened. "Mr.Clutch" was one of his favorite players, but he did not accept the undertaking of creating the NBA logo to single him out.