Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.” ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Streaming and fashion brands are dominating creator marketing on social, per new rankings by CreatorIQ. Spotify leads with $6.2 billion in earned media value and a high creator retention rate.

Some brands deliver on image quality or integrated features (in the realm of smart TV settings, for instance) better than others. With so many choices out there and every TV in the showroom ...

I’ve spent a lot of time around pocket knives over the years, testing blades from many brands you’ve probably heard of—and a few you might not. And while I’ve only scratched the surface of ...

All this to say, it’s nice to support local however you can. Here are some of our favourite Canadian fashion and lifestyle brands. About: Roots was founded by Michael Budman and Don Green, who met at ...