Friedland has worked in the toy industry as a marketer for decades, but he only began seriously playing with Lego in 2020. Sydney McKenna is a Kansas City-based micro-influencer who posts about ...

Not every Lego set has tires, which means rSEBS won't make a huge impact in helping to clean up Lego's act. But every bit helps – especially when you consider that the company is said to sell ...

Lego's revenue grew 13% in 2024, boosting its market share amid a broader decline in toy sales. Growth among adults and teens helped boost sales for Lego, reflecting a wider trend in the toy market.

At Toy Fair 2025, I got one of the first up-close looks at the fully-built LEGO Ideas River Steamboat (21356), the latest launch in LEGO’s fan-submitted product line. Aimed at older LEGO ...

AUSTIN, Texas — Police are searching for a man who allegedly threatened to shoot an employee while stealing Lego sets from a Central Austin toy store earlier this month. The robbery occurred at Toy ...

Lego wooden toys are a series of sets rather than just one product ... Board game favourites include Memoir 44, D-Day Dice, and Star Realms.

Lego said its sales increased last year as its ... take share from its rivals despite a dip in global demand. The Danish toy-bricks maker saw strong growth in the Americas, Europe and Middle ...

Lego is taking market share in amid a struggling toy market as it reported strong sales growth for 2024. The company produces most of its bricks in Mexico, but CEO Niels Christiansen brushed off ...

A 32-year-old man has been arrested and charged following a brazen burglary at Sasquatch Bricks Toy Store ... and made off with the valuable Lego sets. PREVIOUS COVERAGE | Thieves use U-Haul ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously ...

With Lego Ideas, anything is possible. Right now, there are a tonne of Lego Ideas projects paying homage to the great Hayo Miyazaki's creations. These incredible Ghibli designs come from makers ...