All the LEGOLAND hotel rooms are extremely themed to immerse kids in the world of LEGO. According to the recent press release ...

Walking into the rooms, my kids squealed in excitement. While there are different themes, we were always assigned the pirates' room. There are also Lego Dreamz and Ninjago-themed rooms.

These days, LEGO is for all ages. But not so long ago, it was exclusively targeted at kids. The AFOLs (Adult Fans of LEGO) always existed, but sets targeted at them are a fairly recent phenomenon.