Lego's revenue grew 13% in 2024, boosting its market share amid a broader decline in toy sales. Growth among adults and teens helped boost sales for Lego, reflecting a wider trend in the toy market.

The imaginatively named Elephant is the "pride and joy" of his young owner The mother of a three-year-old boy who has been reunited with his toy elephant which had been sitting in the window of a ...

ROBOTICS engineering may not be popular in the Philippines but for a group of students in Bulacan, it is their Lego, RF toy ...

Friedland has worked in the toy industry as a marketer for decades, but he only began seriously playing with Lego in 2020. Sydney McKenna is a Kansas City-based micro-influencer who posts about ...

Lego said its sales increased last year as its ... take share from its rivals despite a dip in global demand. The Danish toy-bricks maker saw strong growth in the Americas, Europe and Middle ...

The mother of a three-year-old boy who has been reunited with his toy elephant which had been sitting in the window of a butcher's shop has trumpeted the power of community for its swift return.

A 32-year-old man has been arrested and charged following a brazen burglary at Sasquatch Bricks Toy Store ... and made off with the valuable Lego sets. PREVIOUS COVERAGE | Thieves use U-Haul ...

Lego is taking market share in amid a struggling toy market as it reported strong sales growth for 2024. The company produces most of its bricks in Mexico, but CEO Niels Christiansen brushed off ...

Perhaps you might still see Lego as a construction toy for kids. But that's just not true: In the last several years, the Danish building blocks company has focused more and more on creating sets ...

At an appropriately towering 59” (149cm), the Lego Eiffel Tower must be the toy firm’s most imposing set yet. At 10,001 parts, Lego’s interpretation of the Parisian landmark might not quite trump the ...