LeBron James and the Los Angeles Lakers are rolling through the Western Conference like a freight train and they’ve advanced ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

COLUMBUS, Ohio — LeBron James has never hidden his support ... In a loss against the Bulls, the Lakers forward wore Ohio State-inspired Nike shoes. The shoes were covered in scarlet and gray ...

NBA Playoffs draw near and teams jockey for position, the college basketball world also prepares to crown its national ...

The upcoming offseason will become very interesting for former No. 1-overall pick Zion Williamson as the New Orleans Pelicans ...

LeBron James said on "The Pat McAfee Show" that had Giannis Antetokounmpo played in the 1970s, he would've averaged a ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

I started my media career. As soon as I said that LeBron James was the GOAT, those boxes stopped coming.” While Perk never had a signature shoe deal, he did have a contract with Nike (Jordan ...

"Seeing Saquon out there and I've got guys out there wearing my shoes now like when Saquon ... He had on the LeBron Retro 4's on in a spike when he did that. Oh my goodness. I was like going ...

The Warriors defeated the Cavaliers 108-85 to complete a four-game sweep. Mandatory Credit: Kyle Terada-Imagn Images The media has always loved to pit Michael Jordan against LeBron James. Even when ...

Barkley was rocking a pair of LeBron James Retro 4 cleats that day ... "I see guys rocking my shoes and doing things like that?"James said. "That's love. That's real." As Barkley continues ...

LeBron James offered his perspective on the ... “I can't put myself in his shoes because I've never been traded before,” James said. “But I can have a sense and be a human being to know ...