A commercial that is running throughout the NBA playoffs stars James as himself, as he directly attacks one of his viral ...

LeBron James stars in a new Royal Kingdom commercial. He humorously addresses internet memes about his reading habits. The ad ...

LeBron James partnered with the mobile game Royal Kingdom to create a commercial that makes fun of one of James' viral moments. James claims to be a big reader before games, which includes books ...

LeBron James is the only player in NBA history with over 30,000 points, 10,000 rebounds and 10,000 assists, averaging over 27 ...

LeBron James, behind Kamala Harris, attached his endorsement to a video casting Donald Trump and his movement as racist. (Kevin Lamarque/Reuters) Basketball legend LeBron James threw his support ...

Opinion: “LeBron James has won four NBA championships, played in three Olympic Games and become one of the most decorated ...

Much ink has been spilled this year about Bronny James, the elder son of LeBron James. The rookie shooting guard was taken in the second round by his dad’s team last summer and has played sparingly as ...

Lebron James’ career is a lesson in enduring excellence ... For instance, in addition to attaining commercial success, “The Shop” pioneered authentic conversations about sports, culture ...

You, LeBron James.” It was a serious subject, and LeBron provided a serious answer ... “I’m in a position now where it’s very hard for me to fly commercial. It’s just a hassle. I want my privacy. I ...