A commercial that is running throughout the NBA playoffs stars James as himself, as he directly attacks one of his viral ...

LeBron James partnered with the mobile game Royal Kingdom to create a commercial that makes fun of one of James' viral moments. James claims to be a big reader before games, which includes books ...

LeBron James is the only player in NBA history with over 30,000 points, 10,000 rebounds and 10,000 assists, averaging over 27 ...

LeBron James, behind Kamala Harris, attached his endorsement to a video casting Donald Trump and his movement as racist. (Kevin Lamarque/Reuters) Basketball legend LeBron James threw his support ...

Early in January, Bryce James committed to playing for the Arizona Wildcats. He also had offers from the Ohio State Buckeyes ...

The Los Angeles Lakers stumbled out of the gates in Game 1 against the Minnesota Timberwolves. The Lakers were flat, out-hustled, and lacked the physicality co ...

While many are concerned with the Lakers' performance, that doesn't include Lakers superstar LeBron James ... in a hilarious commercial for the game. However, while James is doing his best ...

Much ink has been spilled this year about Bronny James, the elder son of LeBron James. The rookie shooting guard was taken in the second round by his dad’s team last summer and has played sparingly as ...

Sending LeBron James home during during the NBA playoffs is never easy — but you can now bring him into yours this postseason. James is taking on a new form as Barbie announced a doll for the ...

Lebron James’ career is a lesson in enduring excellence ... For instance, in addition to attaining commercial success, “The Shop” pioneered authentic conversations about sports, culture ...