e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 ...

Mamamia's Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellbeing. You won't ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter Victoria Monét to learn more about her holy grail products, makeup ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Makeup is more than just a tool for looking beautiful; it’s an art form that can transform the way we see ourselves. Certain ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

That's the case with celebrity makeup artist Erin Ayanian-Monroe and her client Elle Fanning. The latter recently attended ...

Strategic blush placement can significantly change your facial appearance; apply it high on the cheekbones and blend towards ...

proving our appetite for skincare that acts as makeup and makeup that acts as skincare truly knows no bounds. But don’t you even think about calling their latest launch a blush! While it’s a pink gel ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

To achieve a youthful brow, start by filling in sparse areas with a pencil or powder that matches your natural brow color.

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...