I tried every shade of Merit Beauty Flush Balm and here’s my honest review, including original photos and my ultimate ...

Blonzing is the newest step to add to your makeup routine that will actually, believe it or not, SAVE you time.

What will resonate most in summer 2025? From skin-firming serums to fruity vanilla perfumes, a look at what beauty retail ...

Get ready for prom night with the best makeup essentials, pro tips, and viral beauty picks to help your look last from first ...

If you too are finding yourself pulled in by the delicious appeal of jelly blushes, this list will have you spoilt for choice, no matter your budget! Functional, fun or somewhere in the middle ...

Southern Charm star Madison LeCroy shares the viral lip liner stain she uses daily, the blowout tools she loves, and the hair ...

If you buy something through my links, I may earn a commission. As we head into fall, the fashion and beauty trends st ...

Apply powder, set foundation or touch up makeup throughout the day with this sponge, all while getting a flawless-looking ...

Foodie beauty moments like butter skin and blueberry milk nails have taken the cake for some of the most viral looks of the ...

"Spring always puts me in the mood to transition from my winter bronzer to something peachier. Some might prefer the dewy ...

Merit is branded as a minimalist’s beauty line, providing shoppers with everything they need and nothing they don’t. It ...