e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 ...

Mamamia's Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellbeing. You won't ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter Victoria Monét to learn more about her holy grail products, makeup ...

Makeup is more than just a tool for looking beautiful; it’s an art form that can transform the way we see ourselves. Certain ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Blush is a common cosmetic product often used to make the cheeks have a healthy flush of color; it gives the face a natural, ...

Strategic blush placement can significantly change your facial appearance; apply it high on the cheekbones and blend towards ...

That's the case with celebrity makeup artist Erin Ayanian-Monroe and her client Elle Fanning. The latter recently attended ...

proving our appetite for skincare that acts as makeup and makeup that acts as skincare truly knows no bounds. But don’t you even think about calling their latest launch a blush! While it’s a pink gel ...

Cream blush has become a popular makeup staple for its natural, dewy finish and easy application. Unlike powder blush which can sometimes make your makeup look dry, cream formulas blend seamlessly ...