PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“Say hello to your new sleep paralysis demon,” teased influencer Eleanor Barnes — in a harrowing how-to video that’s now ...

The luxury cosmetics brand announced singer Gracie Adams is their new Global Brand Partner, launching their first Global ...

Yes, Sephora offers free shipping on orders of $50 or more. Additionally, Sephora Beauty Insider members get free shipping on ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

I went straight to the experts for tips on how to refresh your makeup routine and how to choose the right cosmetics after 50 ...

I’m a massive Gracie Abrams fan (photographic evidence in this carousel of me sobbing when I watched her perform “us.” for ...

We tested makeup products from Serena Williams’ cruelty-free beauty brand, Wyn Beauty, including its bestsellers.

I wear makeup pretty much daily, and I’m no stranger to the temptation of crawling into bed after a long day without bothering to take it off. But I’m also militant about dragging myself to ...

Meghan Markle's curated beauty favorites list on ShopMy contains a hidden reference to her life living in the U.K. as a ...

This year’s Oscar nominees for makeup and hairstyling, for movies such as “The Substance,” “Wicked” and “A Different Man,” showcased prosthetics and special effects. By Kellina Moore ...

Two Albany residents are heading to prison in connection with a brazen smash-and-grab theft at an Ulta Beauty store in the ...