In template form it might look like this ... In any event, you need to have a positioning statement if you're going to enter a segment. Why? Because if you don't position your product in the market, ...

A tagline, brand name, or logo are not a position either. Also, choosing a position without first correctly segmenting the market and targeting a specific segment is just a message; it's not a ...

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AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Nigeria's foreign exchange (FX) market having undergone a dramatic transformation under the current leadership of the Central ...

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the ...

Another reason behind today’s melt-up? Look no further than yesterday’s meltdown — or more specifically, the systematic ...

"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the ...