a group called Everyone Hates Elon is going viral for plastering London with fake advertisements for the company, infiltrating a car showroom, and inviting the public to trash a Model S.

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity, reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in ...

This guide provides detailed instructions for implementing the email campaign optimization model in a production environment. It covers data preparation, model deployment, integration with email ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

The masters of ballyhoo chopped it up on the delicate handling of awards campaigns, the elusiveness of Gen Z consumers and how marketing around blockbusters and franchises is now a year-round ...

This is where the Cultural Integration Model (CIM) comes into play — a next-gen approach to IMC designed ... Consider the case of a Gulf-based logistics startup trying to scale across MENA. Their ...

Real estate companies can take physical marketing campaigns to the next level by incorporating this technology for property ... For example, recipients could scan an invitation and view an interactive ...

But, even as some things change, others stay the same. What has endured the test of time are the four pillars of performance in marketing and advertising campaigns. Remembering these pillars in all ...

With the right strategy, businesses can create personalized and interactive experiences that resonate with their audience. However, crafting a successful mobile marketing campaign is challenging. It ...

When someone says the word "agriculture," what comes to mind? Cows? Corn? Innovative marketing campaigns? That last item may not be your top-of-mind association, but the truth is that the agricultural ...

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It outlines how messages are crafted, sent, and received, ensuring that ...

La Vie has launched a creative collaboration initiative that invites other plant-based brands to participate in their recent marketing campaign, allowing them to download and reuse a television ad ...