Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. The Consumer ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Just 2.9% of marketers say their business is using AI to recruit, opting to use the tech in their search for junior and mid-level talent.

WiserAdvisor, the original lead generation platform in the financial services industry, today announced the launch of ...

The company has since established itself as a leading global app marketing consultancy known for its comprehensive app growth services and innovative strategies. Yodel Mobile has worked with a diverse ...

Through careful analysis of data and user behavior, they’re able to identify the most effective marketing channels and tactics to achieve desired outcomes. Favoured is a relatively new marketing ...

AdvoCare International, LLC, a health and wellness consumer packaged goods (CPG) company, is proud to welcome John Peirano to ...

Key takeaways Direct mail marketing offers a tangible connection, effectively engaging target audiences without digital distractions. Modern direct mail utilises data-driven targeting, automation, and ...