Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

This is exactly how many brands approach marketing analysis—examining each channel separately and making decisions that seem optimal in isolation but create inefficiencies across the marketing ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. The Consumer ...

Some 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online ...

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AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Abstract: Channel charting is an emerging self-supervised method that maps channel-state information (CSI) to a low-dimensional latent space (the channel chart) that represents pseudo-positions of ...

Just 2.9% of marketers say their business is using AI to recruit, opting to use the tech in their search for junior and mid-level talent.