What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

In the world of digital marketing, data is your compass, guiding your strategies and decisions. However, relying on inaccurate or unreliable data can lead you astray, wasting your budget and efforts.

By making these important inquiries, you can ensure each action has a positive impact on your team and the organization as a ...

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...

If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. The report was based on data ...

BusinessTech is South Africa’s largest and most influential business news website, making it the best platform to reach a ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Partnerships Experience event (iPX), taking place June 9-11, this year in Austin, Texas. The event brings together all ...

This is echoed by Shai Luft, co-founder and COO at Bench Media. “Brands are pausing campaigns, retailers are reassessing ...