What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

In the world of digital marketing, data is your compass, guiding your strategies and decisions. However, relying on inaccurate or unreliable data can lead you astray, wasting your budget and efforts.

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend ...

To integrate AI effectively into marketing decisions, identify areas where AI can provide the greatest advantage. Look for places where AI can gather data, provide information or analyze scenarios ...

By making these important inquiries, you can ensure each action has a positive impact on your team and the organization as a ...

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t ...

In other words, no sales or marketing translates to no business. For this reason, businesses must ensure that their sales and marketing departments make smarter data-driven decisions. From my ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

If you need convincing, here are seven ways management accounting can help with marketing decisions. One role of the management accounting department is to analyze data to help businesses make better ...

The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...

This is media, which by my definition includes all channels, all promotions, all trade decisions about shelf and in-store activity, and everything else tied up in connecting marketing with consumers.