• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Atul Raja, International Marketing Consultant and Brand Strategist, talks about how AI, Data, and Social Media are reshaping ...

When you base decisions on facts not guesses, your campaigns become more effective. Here are 9 ways to turn your data into ...

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend ...

What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

Overview - In a significant decision, United States v. Sorensen, --- F.4th ----, 2025 WL 1099080 (7th Cir. Apr. 14, 2025), the ...