Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Search Engine Land » PPC » Google opens Meridian, its marketing measurement tool, to all users Chat with SearchBot Please note that your conversations will be recorded. Google officially ...

Brent Koning reveals gaming as a path to frictionless marketing and a critical attribute lacking within the media and ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...