Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, ...

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The White House's Crypto Czar David Sacks says the Trump administration may provide regulatory clarity for digital assets ...

Join our upcoming webinar on February 13th, and discover key cross-media trends to inform your 2025 planning.

Revlon Canada is hitting the ice and skating into a new partnership with Olympian and professional hockey player Sarah Nurse.

Digital advertising has been in the Outcomes Era for over a decade. It is high time we exit it and embrace our entry into the Quality Era.

Revlon Canada is hitting the ice and skating into a new partnership with Olympian and professional hockey player Sarah Nurse. Joining Revlon’s growing family of ambassadors across the globe, including ...

Sun’Agri's mobile solar panels in vineyards may help regulate microclimates, increase yields, and reduce water stress, while ...

We’re spending more time analyzing the back end of AI in terms of the models being built and the IT services being used to ...

Companies’ use of the word recycling to describe linear processes “does real harm,” Budris added. It “gives consumers a false sense of confidence that what they’re buying is sustainable or ...