The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

With 85% of its sales coming from traditional retail channels, Kraft Heinz has been taking advantage of the pandemic's ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

This marketing mix forms the core tactical toolbox for bringing positioning strategies and value propositions to life. Additional elements like people, processes, and physical environment expand the ...

Just 2.9% of marketers say their business is using AI to recruit, opting to use the tech in their search for junior and mid-level talent.

You can create a release to package software, along with release notes and links to binary files, for other people to use. Learn more about releases in our docs.

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Gain a strategic understanding of relevant marketing processes, tools and tactics, providing you with unique analytical and problem-solving skills. Due to the competition for places and limited ...