and executed in a lifestyle-oriented tone, this approach adds an emotional layer to Quaker’s core messaging around heart and gut health. A spokesman from Quaker told MARKETING-INTERACTIVE that ...

Product or support videos may require more time, but for marketing-oriented videos, shorter is better. 3. What should the production quality be? The answer is, "It depends." Consider the best option ...

that plus time of day and day of week lets marketers get so much granular than blunt targeting metrics. ?Advertisers are getting excited about not just slapping a CPM on these ads but going to more ...

Technical skills are part of the proficiencies that are required for a job and may be developed in your major coursework. Sales and business marketing-oriented technical skills desired include ...