When it comes to B2B marketing, generating high-quality leads is often a major challenge. Many businesses spend significant ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Sharma will lead Ather’s marketing strategy, focusing on brand positioning, customer engagement, and long-term growth ...

AI makes its way into marketing, TikTok sale (or ban) still up in the air, thousands of streaming songs go unheard.

In his new role, Sharma will lead Ather’s marketing strategy, focusing on brand positioning, customer engagement, and ...

This article explores why consumer brands must use CRO strategies for business growth and the limitations they must overcome ...

How Grammarly is making the leap from consumers to enterprises with AI-powered communication and a B2B marketing strategy that keeps it human and engaging.

DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting ...

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

Powered by proprietary Mikey AI and analytics, January Growth work with brands such as Josie Maran and T3 Micro.