AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

When it comes to B2B marketing, generating high-quality leads is often a major challenge. Many businesses spend significant ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

We are thrilled to announce that Lead Marketing Strategies has been named Best Marketing Firm on Long Island in the 2024 ...

By offering points, levels and rewards, brands increase engagement, loyalty and sales while collecting valuable user data ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...