Joining in March, Holt will take over from the current chief sales and marketing officer, Colin Whaley, who is retiring after ...

Dan Rizzo, global head of Veeva Business Consulting, spoke with Pharmaceutical Executive about the state of product launches ...

While reports of the CMO’s demise may be exaggerated, it’s increasingly evident that marketing is most effective when ...

One of the biggest mistakes marketing teams make is prioritizing a website’s appearance over how it functions.

CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...

American marketing Association while introducing the 21st century definition of marketing termed it as an organizational function that includes a set of processes for creating, communicating and ...

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...

Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is ...

One of the buzzwords we frequently hear in business is "siloed." The data team is siloed. The creative team is works on its own. Marketing and Sales don't work together—they are siloed. The word has a ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

Learn how Revenue Operations leaders are building a financially valid business case to justify the change management, ...