Why it matters: This will be helpful to anyone who has implemented a custom program/campaign sync or is tracking program membership in an external platform. The Marketo REST API will no longer ...

The Digital Experience Conference, Qualified, the agentic marketing platform with the world’s leading SDR agent, unveiled Piper for Marketo, the AI SDR Agent for Adobe Marketo Engage customers. Now, ...

Adobe launched Experience Platform Agent Orchestrator and announced new enterprise capabilities for Adobe Express at its ...

If your organization utilizes the Marketo REST API to retrieve activity data, you’ll now have access to additional data attributes, such as Browser, Platform, Device and User Agent (see tables ...

ActiveCampaign is a solid marketing platform. But when comparing ActiveCampaign competitors, Mailchimp offers better tools ...