The Digital Experience Conference, Qualified, the agentic marketing platform with the world’s leading SDR agent, unveiled Piper for Marketo, the AI SDR Agent for Adobe Marketo Engage customers. Now, ...

Why it matters: This will be helpful to anyone who has implemented a custom program/campaign sync or is tracking program membership in an external platform. The Marketo REST API will no longer ...

If your organization utilizes the Marketo REST API to retrieve activity data, you’ll now have access to additional data attributes, such as Browser, Platform, Device and User Agent (see tables ...