With the digital revolution now firmly entrenched in every sector, the insights from the India MarTech Report 2024 continue to resonate—even as we navigate through 2025. The report, which ...

As brands look to enhance customer engagement, streamline campaigns, and harness data insights, adopting world-class MarTech solutions becomes not just an option but a necessity. Here, we explore ...

Welcome to our resources page dedicated to marketing technology. Here you can find the latest news, trends, and best practices for marketing technology. We provide comprehensive guides, reviews, and ...

Create, view, and edit professional diagrams collaboratively as part of your Microsoft 365 subscription. Visio in Microsoft 365 brings core Visio capabilities to Microsoft 365 and helps you create ...

The following diagram illustrates how the 4Ps model worked: To reach your target marketing, simply set an appropriate "marketing mix" of product, price, promotion, and place. The Emergence of Customer ...

The MESI framework set out in the diagram below is different. It recognises that attribution is fatally flawed, and drops it completely. And, although it still recommends using modelling/MMM and ...

Our brief was written on a single sheet of paper. There were no images to inspire the designers, no background to define the competitive landscape, no data to explain customer segmentation and, ...