From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha has been an integral part of Japanese tea ceremonies for centuries. Carefully crafted from shaded green tea leaves, ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you want to combine coffee's energy with green ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Nestled in the heart of La Jolla, PARU, a small business loose-leaf tea retail store, is also seeing an increase in customer demand for matcha. Amy Truong, the founder of PARU, said for nearly 10 ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as a ...

"High-quality matcha can only be made from spring tea leaves." The Ministry of Agriculture, Forestry and Fisheries (MAFF) reported that Japan’s tea production nearly tripled from 2010 to 2023 to ...

The new bob and ice cream shop is located at 4246 N. First Ave. #150, taking over the space formerly occupied by Tea Hub.

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.