The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot that aims to deliver information about so-called business outcomes, or whether consumers react ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...