zooms in on a Michelin Pilot Sport 4S tire. He shows the sticker, which sports a Bluetooth logo. The clip then transitions to the inside of the tire, which shows a QR code affixed inside.

Beware that Michelin will not honor a 60-day warranty if you have to file a second claims for tires that are not performing as they should for your vehicle. I have a 2013 Toyota Avalon Hybrid ...

Last month, Michelin took the first step in trying to revolutionize the tire industry. The idea is a rather simple one that has eluded the world’s top scientists for decades. What if a tire ...

Located in the heart of Andalusia in southern Spain, the Jerez circuit is one of the most iconic venues on the MotoGP calendar. Inaugurated in 1986, it has hosted the championship every year since ...

All-season tires still dominate the U.S. market, but big players such as Bridgestone, Goodyear, Michelin, Nokian, and Pirelli now sell all-weather tires as well. To see what this new segment ...

Michelin, the world’s leading tire maker, is ramping up its efforts to expand in the South Korean market, which is largely dominated by three domestic giants. While Hankook Tire & Technology, Kumho ...

The Michelin Star system is a guide that rates restaurants out of three stars and the Michelin tire company sells…you guessed it, tires! But how are these two companies linked to one another?

GREENVILLE, S.C.—Michelin North America Inc. is "setting a new standard" in its bicycle tire lineup with the North American launch of the Michelin Pro5 tire. The new product is a "complete redesign" ...

“We took a strategy that we didn’t change the tires,” said Nasr. “The Michelin tires were great all the way I was able to push, set some quick laps and brought to victory lane.” Both ...

Michelin, the globally recognized tire manufacturer, has opened a new office in Manila, Philippines, taking a step toward deepening its presence in the country. Located at the Polaris Building within ...