Let's try and answer the question What is Brand Identity? In this definitive guide to branding, design and marketing. Need help from an Expert? What do you associate with names like Apple, Nike or ...

With countless CBD brands on the market today, you may be wondering where to begin. We did the research so you can make an informed decision. Here, we share our picks of the top CBD brands in ...

10 luxury brand logos have mastered it. They've become more than marks on products—they're cultural touchstones, over decades and continents. Logos are stories we tell ourselves. The best ones?

The full impact of the newly announced tariffs on imports is still uncertain, but to help our readers sort through the mess, the Strategist will be keeping an eye on any brand announcements in ...

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Warheads has a new sour candy headed out that promises to be unlike anything else from the brand. The famously sour candy company recently unveiled a new lineup which it said to combine "the ...

Kendrick Lamar has been named a brand ambassador for Chanel, the fashion house confirmed Monday via Business of Fashion. In making the announcement, the Grammy and Pulitzer prize-winning rapper ...

That’s why you should invest extra time and effort into researching to ensure this product will bang for every penny of yours. In considering the durability of a sofa, the brand plays a huge role. If ...

Kendrick Lamar has been announced as Chanel‘s latest brand ambassador and face of its eyewear. The American artist, who is the first and only rapper to win a pulitzer Prize, is slated to launch ...