Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Kantar, the world’s leading marketing data and analytics company today reveals the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, ...

Nine of Australia’s most respected creative leaders have been selected to join the international jury for this year’s Cannes ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...

What are advertising's emerging cultural hubs ... is becoming one of the most exciting creative hubs in the world. Since Covid, a lot of people have moved to the city from the US and other parts ...

Here’s how AI is shaping the advertising landscape: AI’s most notable revolution is occurring in the field of creative ad testing, where it is redefining traditional approaches and unlocking ...

32,625 people played the daily Crossword recently. Can you solve it faster than others?32,625 people played the daily Crossword recently. Can you solve it faster than others?