With lucrative endorsement deals, NBA stars elevate ... In 2015, he signed a lifetime deal with Nike that is valued at around $32 million annually. LeBron’s signature shoes, starting with ...

Boston Celtics guard and sixth man Payton Pritchard is the latest NBA player to agree to a shoe deal. According to Nick DePaula of Boardroom, Pritchard has agreed to an endorsement deal with ...

Payton Pritchard has signed a shoe deal with Converse, sources told @TheAthletic. Pritchard joins Shai Gilgeous-Alexander and Kelly Oubre Jr. as the Boston brand’s signature NBA players.

Luka Dončić and Stephen Curry are two of the biggest names in basketball — but their earnings off the court are just as ...

Not only is the 27-year-old Pritchard the frontrunner for the Sixth Man of the Year Award on one of the best teams in the NBA, but he also just signed a shoe deal with Converse last week.

NBA signature shoes have become a big part of the basketball world, with players and brands collaborating to create unique and innovative sneakers. These shoes are designed to showcase a player's ...

as their signature NBA players. This is the first-ever shoe deal in Pritchard's young, but already illustrious career. "As a player, I'm always looking for ways to push the boundaries of what's ...

It will also set the record for the most lucrative deal given to a rookie since the NBA implemented its rookie wage scale in 1995. The head-turning money Flagg is about to make caught the ...