Can Netflix do the same for advertisers? It’s certainly trying to. Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the ...

As Netflix builds out its ad capabilities through a first-party tech stack and in-house sales team, the company will “be able to effectively ramp monetization” of subscribers on its ...

The streamer has chosen other methods of boosting subscriber numbers, such as adding a lower-cost ad-supported plan and cracking down on password sharing. Still, getting free Netflix or discounted ...

Spring is the perfect time for a fresh start -- and that includes your Netflix queue. If your watchlist is feeling stale and the endless scrolling is wearing you down, you're not alone.

You’re reading The Queue, Boston.com’s guide to streaming. Sign up to get the latest industry news, movie and TV ...

“This is the enduring power of Netflix’s first-mover advantage in streaming.” It also cited the continued ramp-up of the ad tier as another lever for growth, forecasting Netflix will ...

“A major part of improving the ad offering at Netflix is transitioning from outsourcing ad capabilities to Microsoft to an in-house ad sales team and a tech stack that will enable enhanced ...

Spotify is one such service, with its free option reducing the features available, and throwing in adverts, while Spotify ...

(Leaving Netflix April 1) Have a show you can’t stop watching? Email me about it at [email protected], and your recommendation may appear in a future edition of The Queue. Press play on these n ...

Last month, the firm upped rates; the Standard ad-free plan now ranges from $15.49 to $17.99 monthly.Moffett Nathanson emphasized the "Netflix flywheel" effect, wherein the company's subscriber ...

A Netflix account now has three different streaming plans: Standard with ads, Standard, and Premium, all of which recently got yet another price hike as of January, 2025. But what do each of those ...