Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

On March 11, a new Coca-Cola ad featuring NJZ (NewJeans) sparked speculation about a potential world tour. Fans have been analyzing various elements in the commercial, linking them to a possible ...

Coca-Cola (NYSE: KO) is a reliable stock for long-term investors. If you had invested $10,000 in the beverage giant 30 years ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

The new campaign is basically “Share a Coke”+. The extras aren’t needed. For the first time in over a decade, Coca-Cola is ...

On March 12, a video surfaced online that caused quite a stir. It was a new Coca-Cola ad featuring K-pop group NewJeans, also known as NJZ, which is currently at the center of much controversy.

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

For the launch, Coca-Cola debuted a hero ad that asks, “Who Will You Share ... Beginning in April, new “Share a Coke” cans and bottles with individual names will begin rolling out across ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

Obviously, from the '80s Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable campaign. But, it was truly proven in the 2010s with ...

It also has the scale to act as an industry consolidator, buying up companies with attractive products and growing them by simply plugging the new products into Coca-Cola's distribution system.