XX-XY Athletics founder Jennifer Sey blasted Nike over allegations it funded a child transgender athletes study in an interview with OutKick's Dan Dakich.

Dillingham's connection to Nike isn’t new. As a standout guard for the Kentucky Wildcats, a Nike-sponsored school, he ...

For live sports, which prominently feature logos on jerseys, shoes, sports equipment and the stadiums and arenas they play in, calculating the return on the spend includes more than just ad exposure.

Deion Sanders was an influencer before the internet dubbed that term a title for content creators. Whether it's clothes, ...

Nike will continue to honor the legacy of Vanessa and Kobe Bryant's late daughter, Gigi, with a new Kobe 9 colorway coming ...

When Michael Jordan returned to the NBA after two years away from the game, he took the Chicago Bulls to the Eastern Conference Semifinals in 1995. While Jordan and the Bulls fell to the Orlando Magic ...

The Nike KD 18 "EYBL" is eyeing a public release. Check our Sneakers news for more upcoming releases and breaking content!

The Nike Ja 2 will release in an all-new colorway. Check our Sneakers news for more upcoming releases and breaking content!

Reese spent a year wearing the previous star athlete’s ... as well as Nike Air DT Proto 92 (a prototype inspired take on the original Diamond Turf-different logos on a unique white based ...

According to Nike Athlete Innovation director Tobie Hatfield, this isn’t just about recovery anymore – it's about "pre-covery." Elite athletes like Sha’Carri Richardson and Jayden Daniels ...