This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

Go Wild is Puma’s biggest global campaign to date and sees it launch a major strategic offensive as it unveils a positioning ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as ...

Puma has signed a multi-year partnership with textile circularity company Re&Up to scale a recycling initiative, turning ...

Puma's Rocket League collab is finally on sale. Sporting the classic Rocket League team colors blue and orange, these RS-X ...

Puma's largest global campaign to date wants to reach young people and stand out in the competitive sportswear market.

Puma partners RE&UP, moving a step closer to its 2030 vision for 30% of polyester fabric in its apparel to be fibre-to-fibre ...

Discover the best Puma shoes for men, featuring the latest styles, trends, and top-rated designs. From running shoes to ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and ...

The Premier League have confirmed that German sports giant PUMA will become their new match ball supplier from this ...