Rival consultants to PwC are gearing up for the chance to make deeper inroads into the lucrative market of Saudi Arabia in the aftermath of the Public Investment Fund’s decision to ban the company from advisory work for a year.

Saudi Arabia’s Public Investment Fund may have banned the global professional services giant PWC from any new advisory work for the next year, but the kingdom still needs all the help it can get, according to analysts.

Consultancy firms in Saudi Arabia are capitalising on the one year ban on PwC's advisory work. Bloomberg's Alex Dooler spoke to Horizons Middle East and Africa anchor Joumanna Bercetche on firms such as Deloitte & Ernst & Young ramping up their presence in the Kingdom.