Humans crave a rational explanation. Use that to your advantage in your next negotiation.

Japanese Prime Minister Ishiba Shigeru has vowed to persuade the United States that its recently introduced tariff measures ...

When writing to persuade, try to convince the reader to agree with your viewpoint. Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article.

For instance, imagine you had to persuade people to buy a certain brand of toothpaste. You could write about the great taste, or how clean your teeth feel or how white they have become.